For the past several weeks, our designers have been exploring the different directions we could take for the Codebots brand. To test our favourite two logo designs, we surveyed more than 100 designers, developers, business owners, and tech enthusiasts to get their help.
The majority of respondents wanted Codebots to be friendly and relatable (but not too cutesy), while still being simple and tech-focused. Neither of our shortlisted styles satisfied our respondents.
The real value of doing market research became clear when we realised we had missed something. Something big. The preferred logo (right) is comparable to a certain part of the female anatomy! Not a great look for an inclusive and diverse startup.
Based on the survey feedback, we made the following decisions: