Where Do You Sit at the Round Table?

by Rosie Odsey, Nov 21, 2017

So, you’ve decided custom software development is the way to go. Or maybe you’ve joined a team already working on making an idea reality. In either case, successful software development projects require a number of stakeholders. This article will explore the various people (and bots) you should have on your software development team.

Product owner

If you’re in a startup, this person is probably a founder or CEO. In larger organisations, a product owner could be someone else, such as a Vice President or a Product Manager. They will ultimately own the software once it is created.

The product owner oversees the project and is responsible for high-level strategy. An important part of their job is to clearly articulate the business value of the project to the other members of the project team. You need a product owner to clarify the requirements of the project (if they came up with the idea themselves, this may be harder than you realise). 

It’s the product owner’s responsibility to ensure the idea creates value. It may add value to your existing business processes or exist as a valuable product in its own right. But before you can understand any product's value, it must be scoped. This means researching and defining your user personas as well as creating epics and user stories.

UX designer

A UX designer is concerned with the usability of the application. Their focus is on increasing user satisfaction by improving the usability and accessibility of the software. A good UX designer considers the product's ecosystem from its conception to its launch (putting themselves in the position of the end user to understand what they want and when they want it). 

You will also need a creator to draw your UX flow. A UX flow uses wireframes to map out the user’s experience while they’re using the software. These wireframes allow the designer to plan the layout and interaction of an interface. Product owners often have an idea of how they want the application to look, but something is needed to translate abstract ideas into something tangible that designers can use. This is where a UX flow becomes a necessity.


You probably know this person as a coder or software engineer. They’re the person that creates the application’s code, and structures the data in a sensible and effective way.

You will need a developer to draw your schematic diagram. A schematic is a way of displaying how the separate pieces of data within an application connect to each other. For example, a hospital may have many patients, but each patient can only be in one hospital. The schematic explains how the code is to be structured and how different elements interact with each other. Think of it as a blueprint that determines how information flows around your application.


The tester plays an important role, they’re concerned with the functionality of the software. Is it usable? Are there any bugs? Are the right things being tested and what are the results of these tests? (Side note: Codebots’ testing features make life easy for the time-conscious tester).

Scrum master

This is the development team’s facilitator. If you’ve adopted scrum as your flavour of agile methodology, then you’ll need to appoint a scrum master. It’s important that your scrum master is not the same person as the product owner. A scrum master is not responsible for the project’s outcomes; they are responsible for ensuring the team works in a productive and efficient manner.

The codebot

The codebot forms an integral part of the team. Instead of overloading your web developer with so many tasks that they eventually burn out, the codebot is able to do the heavy lifting. The platform provides rapid delivery by streamlining the development process. This leads to higher quality applications, as the saved development time is able to be spent on other tasks. It also allows software development teams to take more control over their outcomes. Codebots brings the many moving parts of a software project together. Hence the project manager, tester, web developer and designer can collaborate in the one place.

What does your table look like?

Consider your current team and the role each person plays. Now consider whether there are any gaps you need to fill. Remember, it’s vital to ensure you have the right project team before commencing development.