As the world becomes more interconnected, your technology stack needs to become more integrated. This is because a world without borders is a world with steep competition (and boundless opportunity).
You might think it is enough to have a CRM here, some spreadsheets there and a Xero subscription on the side, but digital maturity is one of the strongest contributors to productivity and success in the modern economy. When your competitors are not down the road, but on roads half a world away, "good enough" is not good enough.
Digital maturity is achieved when your technology combines seamlessly with your business process and human capital. Ideally, your technology will do what you need it to do: nothing more, nothing less. You don't need all the bells and whistles and you don't want to be doing things in some roundabout way because that's how the system works.
The key to an awesome business model in the digital economy is a bespoke solution that integrates with other technologies using APIs to minimise low value-added and time-consuming work and maximise high value-added work (your true business solution).
A couple of separate technology stacks might have done the trick a decade ago, but the economy has changed. Public and private organisations are using an increasing number of specialised programs, and APIs are key to connecting and streamlining your technologies.
An application programming interface, or API, is a set of requirements and regulations that control access to a slice of a system or piece of a program. APIs streamline the development process by allowing new technologies to integrate with existing ones.
You probably use APIs every day. Smart phones use an API to control access to certain things, such as location data, your photos and your camera. When Google Maps asks if it can access your location, it does this because Apple has locked that location data behind an API.
Codebots is a team of unique bots with special talents. Lampbot is our most popular bot, and the coolest thing about it (besides being able to write 300,000 lines of code in a minute) is the structure of the code that it writes.
Lampbot's architecture is based on what we call micro-services
. Each micro-service is an API that can be called and integrated with a third-party.
API integration is a key aspect of digital maturity in a globalised world, and Lampbot's micro-service architecture (wherein each micro-service is an API that can be called and integrated with a third-party) meets the challenges of this world head on!
As we discussed above, the key to building an awesome business model is custom software that addresses your business's unique needs.
One way to achieve this is using APIs to connect your separate technologies into a single stack. This way you get the best of both worlds. Your application does what it needs to do (e.g. CRM) and you get to piggyback on existing services, such as MailChimp (email marketing) and Trello (organisation).